Traditional e-commerce doesn’t work for B2B sales
Many companies pour hundreds of thousands of dollars into digital channels for their B2B customers to boost efficiency and improve the experience—yet 80%+ of sales are still handled manually over email, phone, and WhatsApp.
Why? Because most B2B buyers prefer human support for convenience and to handle the operational/commercial conditions their purchases require.
The solution: build digital channels that complement—rather than replace—sales teams, delivering the best of both worlds: digital + human.
Digital: online presence (including SEO and AI visibility), detailed product information, 24/7 self-service, advanced filtered search, spec sheets, live inventory, order history, and tracking.
Human: personalized attention, expert advice, negotiation of terms and pricing, and hands-on support across the buying process (contracts, credit lines, internal approvals).
At Recerc, we provide a B2B Customer Portal that empowers your sales team and elevates the digital experience:
- Digital presence with an AI-optimized catalog to improve SEO and visibility in AI search results
- Self-service so customers can generate quotes and repeat purchases in one click
- Customer-specific catalogs, pricing, and inventory
- Always-on support for the sales team: alerts for abandoned quotes, cross-sell suggestions, and tools to negotiate terms All of this in a platform purpose-built for B2B sales—where you can also: create quotes with AI, automate manual processes, manage sales and customer portfolios, receive personalized recommendations, and much more.