Agentic Commerce Protocol

OpenAI launched the Agentic Commerce Protocol: a standard that lets merchants publish their catalog so people can discover and buy directly from a conversation in ChatGPT.

It’s already available in the United States and integrated with platforms like Shopify.

Just like Google and Meta reshaped e-commerce, agent-based commerce will fundamentally change how we buy and sell.

More and more, we’ll purchase without leaving the chat—based on recommendations from agents. There will even be agents that execute purchases on our behalf with clear rules and prior authorization.

In B2B, corporate purchasing platforms will identify needs, request quotes, and even place orders autonomously.

Commerce keeps evolving fast. Companies that adapt in time will capture the opportunity; those that don’t will fall behind.