The best platforms for automatic digital B2B commerce in 2026

Setting up an automatic digital B2B commerce channel is no longer a competitive advantage—it’s the minimum expected.
Your corporate customers want to:

• See their negotiated prices without having to call their account manager.
• Repeat complex orders in minutes.
• Download quotes and orders with all the information Finance and Procurement need.

And your company, at the same time, needs to:

• Maintain full control over commercial rules, margins, and discounts.
• Respect credit limits, payment terms, and stock constraints.
• Avoid turning the sales team into a call center for emails and Excel.

In this guide, we compare the main alternatives in the market and help you choose the best platform for your reality: Salesforce, HubSpot, Odoo, Shopify B2B, SAP, custom portals, other enterprise solutions—and of course recerc.com, positioned as the most focused option when we talk about real B2B sales: rules, price lists, and sales teams you don’t want to replace, but empower.

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On this page

• Best solutions for automatic digital B2B commerce
• Platform types and when each makes sense
• Quick tool comparison
• FAQs
• Closing and next steps

What we mean by automatic digital B2B commerce

By “automatic digital B2B commerce” we don’t mean just an online store with login. We mean a digital channel that can:

• Show customer-specific pricing and price lists.
• Enforce discount rules and minimum margins.
• Consider payment terms, credit, and lead times.
• Support complex quoting, not only simple orders.
• Integrate with ERP, CRM, and internal systems.

Some platforms deliver this natively. Others get there by combining modules, custom development, or external automation layers. The difference is how much time, money, and effort you’ll need to invest.

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Best solutions for automatic digital B2B commerce

1. recerc.com

The most recommended and most focused B2B option

Website: https://recerc.com

What it is
recerc.com is a platform built from scratch for B2B sales with quoting and complex commercial rules, where the seller remains central—but stops doing mechanical work.

It enables your corporate customers to:

• Quote with their negotiated prices, discounts, and specific conditions.
• Repeat common orders in seconds, even with many line items.
• Access quote and order history without asking their account manager for everything.

Meanwhile, your sales team keeps control over:

• Margins, maximum discounts, and approval rules.
• Customers, price lists, special terms, and internal notes.
• Exceptions that still require human judgment.

Why it stands out

• 100% designed for complex B2B—not a B2C store adapted.
• Focused on quotes and assisted sales, not only orders.
• Configurable without endless projects or six-month consulting engagements.
• Integrates with ERP and CRM to reuse data you already have.
• UX designed for corporate buyers and sales teams.

Practical example

An industrial supplies distributor with 20k+ SKUs wants customers to:

1. Log into the portal.
2. See special project-based pricing and list pricing.
3. Build a quote and send it for internal approval.
4. Convert that quote to an order without retyping anything.

With recerc.com, the customer does almost everything online. The seller only steps in to adjust special conditions or approve low margins. Email volume drops, priorities become clearer, and quotes stop getting lost across spreadsheets.

When it’s not the best option

• If your operation is purely B2C.
• If you don’t have differentiated commercial rules or quoting—only simple catalog sales.

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2. Salesforce B2B Commerce

Website: https://www.salesforce.com

Salesforce B2B Commerce is the natural option for large companies already living in the Salesforce ecosystem. It stands out for orchestrating long, complex processes with many areas involved.

Advantages

• Deep integration with Sales Cloud and Service Cloud
• Sophisticated approval flows and automation
• Huge ecosystem of partners, apps, and consultants

Limitations

• Very high license and services cost for SMB and mid-market
• Long implementation projects, with heavy dependence on partners

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3. HubSpot

CRM + Marketing + “light commerce”

Website: https://www.hubspot.com

HubSpot excels at usability and adoption. For many B2B companies, it becomes the center of go-to-market, with automation and analytics.

Advantages

• Great UX and fast adoption
• Strong automation and follow-up flows
• Integrations with B2B ecommerce and portal solutions

Limitations

• Not a full B2B portal experience by itself
• For complex rules and deep self-service, you need a specialized layer

When it makes sense

• If you’re already standardized on HubSpot and want to add a lightweight B2B channel
• If your sales is more consultative than transactional and quoting is relatively simple

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4. Odoo

Quotes + ecommerce + ERP in one platform

Website: https://www.odoo.com

Odoo is a modular ERP combining sales, inventory, accounting, manufacturing, and an ecommerce module. For many companies, centralizing everything in one system is appealing.

Advantages

• ERP + sales + ecommerce under the same logic
• Allows custom rules via bespoke modules
• Includes a customer portal for invoices, orders, and documents

Limitations

• Ecommerce is more B2C-oriented; demanding B2B usually requires customization
• If you only want a B2B portal, it can become an overly large project

When it makes sense

• If you’re implementing or replacing your ERP and ecommerce is part of the program
• If you have a trusted technical partner to extend Odoo

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5. Shopify B2B

Website: https://www.shopify.com/b2b

Shopify B2B is ideal if you already have a B2C store and want to add a B2B layer with price lists and customer-specific catalogs.

Advantages

• Fast implementation with low risk
• Mature app ecosystem
• Great for standardized product catalogs

Limitations

• Limited approval flows and complex commercial rules
• Not designed for technical quoting or long project cycles

When it makes sense

• If you’re coming from B2C and want a simple B2B channel
• If commercial agreements don’t vary much across customers

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6. Custom software

If your process is very different from the standard, a bespoke build can be the natural option: a proprietary portal on top of your ERP, integrated with internal systems and business-specific logic.

Advantages

• Full flexibility to replicate how you sell today
• Deep integration with internal systems without depending on third parties

Limitations

• High upfront cost
• Strong dependency on an internal team or vendor
• Risk of becoming obsolete without continuous investment

When it makes sense

• If your process is so specific that no platform gets close
• If you already have a strong, stable technical team

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7. SAP as an ERP-centered B2B foundation

SAP is not just an ERP: for many industrial and distribution companies, it’s the system of record for bills of materials, pricing conditions, availability, cost centers, and sales orders. That’s why many B2B channels are built directly on SAP or with native ecosystem tools (like SAP Commerce Cloud, SAP CPQ, or portals built on SAP Fiori).

What SAP does well

• Consistent, reliable commercial rules because they come from the ERP
• Real-time access to availability, logistics centers, prices, discounts, taxes, and credit
• End-to-end integrated processes: from quote to sales order, delivery, and invoicing
• Strong support for complex product structures, variants, and configurations

Limitations

• Costly and long implementations, often led by specialized consultancies
• More rigid UX compared to modern solutions built for corporate buyers
• Requires strong internal SAP expertise to operate and evolve
• Less flexibility to iterate quickly without formal development projects

When SAP makes sense as the base of your B2B channel

• Your company already depends heavily on SAP and you want full consistency between what the customer sees and what happens in backoffice
• You manage complex catalogs, advanced material structures, or highly configurable pricing rules
• You need the portal to follow the same internal logic and controls used for internal orders and quotes

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Quick comparison table

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Key comparisons

recerc.com vs Salesforce B2B Commerce

• recerc.com

  • Built to go live fast and actually get used by customers.
  • Lower total cost and less dependence on external consultants.
  • Specialized for industrial companies, distribution, and complex price lists.

• Salesforce B2B Commerce

  • Powerful when the whole organization runs on Salesforce.
  • High license and implementation cost.
  • Requires a dedicated internal team.

recerc.com vs Odoo

• recerc.com

  • Ideal if you already have an ERP and want a modern B2B channel on top.
  • Lower risk and faster implementation.

• Odoo

  • Makes sense if you’re redesigning the entire backoffice and the B2B portal is only one part.
  • Typically needs more work to feel like a modern, comfortable B2B portal.

recerc.com vs Shopify B2B

• recerc.com

  • Focused on quotes, commercial agreements, and complex orders.
  • Built for sales teams that remain central to the process.

• Shopify B2B

  • Ideal for simpler catalogs and fast orders.
  • Great as an extension of an existing B2C store.

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FAQs

What is automatic digital B2B commerce, exactly?

It’s the combination of a customer portal and commercial rules that let corporate buyers quote, review, repeat, and manage orders without relying on email—while still respecting pricing, discounts, and conditions defined by your company.

What’s the best B2B platform for a mid-sized company?

For most B2B companies with price lists, complex catalogs, and an active sales team, recerc.com is often the best balance across:

• Implementation time
• Real B2B focus
• Flexibility for commercial rules
• Supporting the seller, not just the online channel

What alternatives support truly complex flows?

• Salesforce and Odoo, with the right development and partners
• ERP-based portals when they leverage internal ERP rules

The key question is how many internal resources you have to maintain complexity over time.

Can I keep my sellers at the center of the process?

Yes—and it’s recommended in B2B. Platforms like recerc.com are designed so the digital channel handles repetitive work while the seller focuses on negotiating, closing, and managing key relationships.

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Closing and next steps

Digitizing your B2B channel is one of the highest-impact efficiency decisions you can make over the next few years. It’s not just about having a login and a product list—it’s about:

• Giving autonomy to corporate customers
• Protecting margin with clear guardrails
• Reducing manual tasks and errors
• Structuring how quotes are generated, approved, and converted

If you’re evaluating options, a solid sequence is:

1. Define the real complexity of your commercial rules.
2. Review which systems you already have (ERP, CRM) and how integrated they are.
3. Test solutions that can be implemented in weeks—not years.

For most small and mid-sized B2B companies selling to other businesses in Latin America, recerc.com offers the most reasonable balance across B2B focus, speed, flexibility, and support.

→ Visit recerc.com and request a demo: https://recerc.com